Kent Atherton

Founder & CEO

Kent is a highly accomplished media/sports marketing executive with a unique combination of experience as senior corporate executive at major media companies including CBS and DIRECTV, along with extensive start-up experience as successful entrepreneur and event owner/producer. After over two decades in a dynamic industry now transformed by the digital revolution, he has often participated in leadership roles on the forefront of disruptive advertising & technology innovation.

Jim Smith

VP Sales & Distribution

Jim is a highly respected career CPG executive who has held senior sales leadership roles at Daymon Worldwide, Coca-Cola, Proctor & Gamble and Cadbury Beverages, while also enjoying success as a start-up beverage entrepreneur. He leads all major retail account and broker network relationships.