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leadership | Bloc Enterprises

Kent Atherton

Founder & CEO

Kent is a highly accomplished media/sports marketing executive with a unique combination of experience as senior corporate executive at major media companies including CBS and DIRECTV, along with extensive start-up experience as successful entrepreneur and event owner/producer. After over two decades in a dynamic industry now transformed by the digital revolution, he has often participated in leadership roles on the forefront of disruptive advertising & technology innovation.

Andy Castin

VP Partnerships

Andy is an experienced digital marketing and product specialist having served at Nokia, NBC Universal and Walt Disney Internet Group during a time of explosive growth. He supervises the digital marketing & social media initiatives, online retail store and strategic agency partnerships.

Jim Smith

VP Sales & Distribution

Jim is a highly respected career CPG executive who has held senior sales leadership roles at Daymon Worldwide, Coca-Cola, Proctor & Gamble and Cadbury Beverages, while also enjoying success as a start-up beverage entrepreneur. He leads all major retail account and broker network relationships.

Geoff Ventura

VP Channel Sales

Geoff established and grew channel sales from $0 to $60mil within his first 4 years at Crocs, where he was a member of the founding team. He is a business development expert who also has considerable knowledge of water purification products and leads our outreach into health and wellness industry.