Kent Atherton

Founder & CEO

Kent is a highly accomplished media/sports marketing executive with a unique combination of experience as senior corporate executive at major media companies including CBS and DIRECTV, along with extensive start-up experience as successful entrepreneur and event owner/producer. After over two decades in a dynamic industry now transformed by the digital revolution, he has often participated in leadership roles on the forefront of disruptive advertising & technology innovation.

Jim Smith

VP Sales & Distribution

Jim is a highly respected career CPG executive who has held senior sales leadership roles at Daymon Worldwide, Coca-Cola, Proctor & Gamble and Cadbury Beverages, while also enjoying success as a start-up beverage entrepreneur. He leads all major retail account and broker network relationships.

Andy Castin

VP Partnerships

Andy is an experienced digital marketing and product specialist having served at Nokia, NBC Universal and Walt Disney Internet Group during a time of explosive growth. He supervises the digital marketing & social media initiatives, online retail store and strategic agency partnerships.