Kent Atherton

Founder & CEO

Kent enjoyed a distinguished career as senior media executive at CBS and DIRECTV, along with his vast experience as sports marketing entrepreneur and major event owner/producer. He has held leadership roles with start-up companies on the forefront of disruptive technology innovation and product development, producing profit along with positive social impact.

Jim Smith

VP Sales & Distribution

Jim had a successful career as CPG executive with senior sales leadership roles at Daymon Worldwide, Coca-Cola, Proctor & Gamble and Cadbury Beverages. He has also demonstrated success as a start-up entrepreneur, helping lead a team of industry professionals launch a new beverage.